(no subject)

[zustifer]

"No one (I hope) is expecting The Bicycle Thief or even Attack of the Clones in a TV ad."
I don't care about the ad they're talking about here, but why DON'T we expect good ads?

Comments

[urbeatle.livejournal.com]

odd, because I've seen some good ads, and I've noticed that good ads are more common these days... and I've read articles that suggest this is a deliberate trend, that advertisers know people ignore ads/get up during commercials/channel surf, so they *want* to capture the attention of a very fickle audience.

my point being: why does this person think we aren't expecting good ads? and especially, why does he *hope* we aren't expecting a good ad?

[sanspoof.livejournal.com]

Well, it's really an endemic problem, I think. You see people with this idea often, in most venues of entertainment, and their argument always seems to boil down to 'it is not Shakespeare/Citizen Kane (those being about the only GOOD-stamped media that most people meme around, for some reason), so why are you expecting/hoping/praying for something more sophisticated/smart/moving?' Perhaps they haven't even really looked at today's entertainment, they just know that it's nominally 'lower' than, uh, Shakespeare, and therefore feel happy to settle for death film-cemented onto 35mm because why bother? Shakespeare is hard to understand anyway! I hate this stance, and those who espouse it.
I believe you're right to some extent, that some advertisers are not idiots. There are excellent ads out there, some even for coca-cola (seen the Baddest Ruffest british soccer ad? If no, I can upload it someplace). But... then we have the 'I am asian (TM)' Mcdonalds campaign and AAAAGH.

[ronebofh.livejournal.com]

Maybe the "I Am Asian™" campaign can do a Vanilla Ice parody called "I'm Rice, Rice, Baby".

[sanspoof.livejournal.com]

PLEASE NO.

[sanspoof.livejournal.com]

Also EvilCoke: here! (http://www.commondreams.org/headlines01/0902-01.htm)